#Blueprint juice flavors trial
In an interview featured in this episode, Onda co-founder and CEO Noah Gray talked about Onda’s origins as a “trade up” concept and how a confluence of premium ingredients and striking package design have resulted in strong consumer trial and repurchase. In June, Onda announced a $12.5 million growth round led by existing investors, including Christopher, investment firm Aria Growth Partners, venture platform 25madison and several high-profile athletes, musicians and entertainers. Onda achieved over 700% growth in 2021 and emerged as the third-best selling brand of tequila-based seltzers, according to Nielsen data. Last year, Onda expanded distribution to over 10,000 retail accounts in 31 states, including Publix, Total Wine, Trader Joe’s, Whole Foods, Walmart, Costco, Safeway, Albertsons and BevMo. Available in eight flavors, each can contains 5% ABV, 100 calories and no added sugar.
slim cans, Onda is made from a blend of blanco tequila, sparkling water and real fruit juice.
At the time, he noted “the potential of the category, the positioning of the brand and the strength of the team” as key reasons for his investment. And in the case of Onda, a premium tequila seltzer brand, the description seems spot on.Ĭhristopher’s praise came after he joined as a board member and equity shareholder in 2021 as part of a $5 million Series A funding round. When prominent beverage investor and entrepreneur Clayton Christopher calls your brand “a winner,” you’re probably doing a few things right.
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